tobacco

Doug Henwood dhenwood at panix.com
Tue Dec 22 07:52:30 PST 1998


Chris Burford wrote:


>This is similar to the ingenious argument from the industry about
>advertising. Advertising is not designed to attract more smokers, it is
>just a complex way of competing for market share that is already fixed.
>(Hence the even more ingenious counter-argument in the UK that the tobacco
>companies have to advertise cigarettes to make up for the tens of thousands
>of smokers who die every year).

Do you really know how advertising works? If you do, you know a lot more than the industry itself does.

The press release announcing the imminent next ish of Mother Jones trumpets their article on how Philip Morris is invading Vietnam. Vietnam is a rich target for PM, since it's a country of 72 million people with the highest male smoking rate in the world, says MJ. And how much advertising has there been in Vietnam for the last 20 years?

Doug



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