But ceteris paribus we're probably better off not encouraging the massive beer culture and indiscriminate addiction to tobacco. The California campaign was highly effective. It did not REQUIRE anyone to quit. I would have no objection to a similar campaign aimed at alcohol, even though I do like to drink.
BTW, for the radicals, the California anti-tobacco campaign in its heyday was the closest thing I've seen to primetime class-oriented political advertising, pointing out to people that they were letting themselves become the vicitms of uncaring multinational capitalism.
-- Gregory P. Nowell Associate Professor Department of Political Science, Milne 100 State University of New York 135 Western Ave. Albany, New York 12222