There is a lot of class irony in the advertisement though. It reflects on the theme of badges of ability, from which most working people are excluded. Unless you listen to the catchy, apparently inclusive message and have a mere 20,000 to spend. 'Burn' is sung as 'buy' in the ad as shown in England anyway.
The market aim of the advertisement is very clever. Many inclusive images making a joke of envy. Individuals from all backgrounds, ages, ethnicity, coming together and joining in an affirmative chorus of greed. Despite probably equal number of images of women and of men last image is of a little boy with a vehicle, with a strange peace symbol on it. Naughty chuckle in the background. Good individual and collective singing, and spliced together well.
All images of strata marginal to the current perceived market for Mercedes.
Prediction: mass sales among the rising "middle class" of the world, who now realise Mercedes Benz can be one of their own toys too. More among men than women, but among men who might otherwise hesitate to appear too macho in public.Price plugged at an attainable level.
You need a badge but not a badge of ability. You can just be greedy and compete cheerfully with your friends. If they want to eat their heart out, you can still play with your car on your own. And make amends on them.
Chris Burford