telemarketers

[Doug Henwood]

Someone on the American Association for Public Opinion Research list 
just forwarded figures from the Direct Marketing Association showing 
there are 2.3 million people working in consumer telemarketing in the 
U.S. (making and taking calls), and another 3 million working 
business-to-business - a total of 5.3 million. That's seven times as 
many as work in motor vehicle production.

Since there are about 105 million households in the U.S., that means 
there's one consumer telemarketer for every 45 households. No wonder 
they call so often!

Doug