"We set out to prove that 'hippie idealism' is the best way to reinvigorate capitalism and increase profits. . . . This has paid off handsomely in increased profits, market share and shareholder value."
Ben Cohen co-founder of Ben & Jerry's Homemade Inc.
Letter to the Editor, "For Ben & Jerry's, Idealism by the Pint," New York Times, December 26, 1999, p. 4: 8.