agree with you about early B...
have _The System of Objects_ (1968) and _Consumer Society_ (1970) - his attempts to extend marxist critique beyond mode of production - ever been fully translated into English?...
_Critique of the Political Economy of the Sign_ (1972) - B's attempt to supplement marxism with a radical theory of language - wasn't fully available in English until 1981, long after he'd abandoned any pretense to affinity with marxism...
B initiates case against marxism with _Mirror of Production_ (1973, Eng. trans., 1975)...with_Symbolic Exchange & Death_ (1976, not aware of full Eng. trans.), he abandons whatever was 'still left' and embarks on path of fatalism...
as Tony Smith suggests, B claims to be beyond productivism, beyond needs & truth, beyond ideology, and beyond revolution - see _In the Shadow of Silent Majorities (1981, Eng. trans., 1983), _Simulations_ (1983), _Forget Foucault_ (1987)...
as for average B fan, I'll guess collected essays in _America_ (1986, Eng, trans., 1988) and _Cool Memories_ (1987), hyperbole quotient is really jacked up in both...Michael Hoover (trying to recall who it was that said Forget Baudrillard)