Still there is a difference between this being done by left wing Latin American artists and it being done by a church in the U.K.
Micah
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On Wed, 6 Jan 1999, Sam Pawlett wrote:
> Uh-oh. Don't tell Sam Farber. I've seen pictures of Christ beside Guevara in
> quite a few Latin American homes.
> SP.
>
> Carl Remick wrote:
>
> > Here's an interesting bit of marketing dialectics, from today's UK
> > Telegraph:
> >
> > Church poster shows Jesus as Che Guevara
> > By Victoria Combe, Churches Correspondent
> > THE [UK] Churches are to advertise Jesus Christ using an image of the
> > Marxist revolutionary Che Guevara.
> > The national poster campaign, launched yesterday, uses the red and black
> > image of Guevara that adorned Left-wing students' bed-sits in the
> > Sixties and Seventies. But instead of a beret, the figure wears a crown
> > of thorns.
> > The Churches Advertising Network, which represents the mainstream
> > Christian Churches, said it was deliberately using the image in the hope
> > of challenging a "sentimental Sunday school" view of Jesus Christ.
> > But both Anglicans and Catholics said yesterday that they were startled
> > by the use of an enemy of religion to promote churchgoing, describing it
> > as inappropriate, confusing and dated.
> > Some 50,000 churches will this week be asked to buy packs of posters and
> > invitation cards asking people to come to church at Easter. The 5ft
> > posters, which will be displayed in bus shelters, rail stations and
> > churches, bear the slogan: "Meek. Mild. As If. Discover the real Jesus.
> > Church. April 4."
> > The Rev Tom Ambrose, director of communications for the Anglican Ely
> > Diocese and secretary of the advertising network, said the campaign
> > demonstrated an "enormous confidence" and revolutionary spirit within
> > the Christian Church.
> > He said: "We want to get away from the wimpy Nordic figure in a white
> > nightie. Jesus was more revolutionary than anyone in the 20th century.
> > He was crucified exactly because he was revolutionary." Mr Ambrose said
> > he hoped the posters would be pinned to the walls of teenage girls'
> > rooms.
> > Another member of the network, the Rev Peter Owen-Jones, said: "We are
> > not saying that Jesus was a communist. We are exploiting the image of
> > revolution, not the image of Guevara."
> > The Churches Advertising Network is run largely by Anglicans although
> > the Baptist, Methodist and Catholic Churches send a representative to
> > meetings. The creative work is donated by Christians.
> > The Catholic Church said it had had little to do with the posters. Msgr
> > Kieran Conry, of the Catholic Media Office, said the use of Guevara, who
> > fought with Fidel Castro's guerrillas in the Cuban revolution, was
> > confusing. He said: "The poster fails to mention Easter, so people might
> > think April 4 is Guevara's birthday."
> > The Anglican Bishop of St Albans, the Rt Rev Christopher Herbert, said
> > young people might think "As If" was a pop group. He said: "The image is
> > very Sixties. I cannot see how it will appeal to younger generations."
> > The Bishop of Wakefield, the Rt Rev Nigel McCulloch, feared the adverts
> > would "trivialise the mystery of the Godhead". He said: "I am not sure
> > it is the proper way of presenting the message of love and peace."
> > The Socialist Party was equally disturbed by the poster. Judy Beishon,
> > of the executive committee, said: "It all seems a bit strange. If
> > anything, it is probably a bit unfair to Che Guevara."
> > [end]
> > Carl Remick
>