> that patents, even advertising, be added to investment. He cites the
> examples of IP protection and marketing expenditure for Gilette's
> Mach3 ($1 billion development costs),
What is Mach3 and why did it cost $billion to develop? (Please don't tell me it's a new razor -- my sanity just couldn't take that today.)
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Joseph Noonan jfn1 at msc.com