Marc Cooper on Pacifica

jf noonan jfn1 at msc.com
Fri Jul 23 10:34:38 PDT 1999


Marc Cooper really out to be ashamed of himself -- but I guess his idea of politics these days consists of interviewing Pat Caddell and getting warm and gushy over Jerry Brown, so I shouldn't be too surprised. I particularly like his comment about "Internet strategists" -- kinda reminds me of when Steve and Cokie got their knickers in a twist about the 'people' having too easy access to their elected betters and too ready access to information unfiltered by their Deep Thoughts. Please, I know the free-pacifica list is full of all sorts of weirdos, but the folks doing the real work, like Lyn Gerry, are perfectly reasonable people and Pacifica owes its sponsors accountability. This is not a minor quibble, the fundamental structure of the network must be changed.

Anybody in the Houston area, meet us in front of KPFT tonight at 5:00 - 6:30 for a demo.

--

Joseph Noonan jfn1 at msc.com

---------- Forwarded message ----------

August 9/16, 1999

Pacifica on the Brink

America's only progressive network, Pacifica Radio, teeters on the edge of

collapse. Both sides in the dispute helped push it to this point. Now both

sides must work together to pull it back. Federal mediation currently under

way must be pursued as the only way out.

The national Pacifica management unleashed the current round of troubles

when, at the end of March, it failed to renew the contract of Nicole

Sawaya, the popular general manager of Berkeley affiliate KPFA. An on-air

staff rebellion ensued. A few programmers were fired for their defiance,

but the staff mutiny was left unaddressed. For a hundred days Pacifica

neither sought serious compromise with its enraged KPFA staff nor attempted

to quell the on-air rebellion. When finally in mid-July Pacifica moved to

regain control of KPFA, it stumbled badly. An order was given banning any

more on-air dirty laundry, but one obstreperous programmer, clearly looking

to extend the conflict, defied the order--and Pacifica took his bait. All

hell broke loose. Within minutes regular programming had been pulled and

replaced by archive tapes, staff and programmers were put on paid leave and

dozens of staff and protesters who had entered the building were arrested

for refusing to leave. The station was boarded up.

Since then, the station has become the target of near daily demonstrations

and protests. After five years of taking a lot of exaggerated criticism for

purportedly being home to power-hungry centralizers, the Pacifica national

office wound up becoming the caricature drawn by its worst enemies: The

managers of America's only progressive radio network called in the cops.

But the other side bears equal responsibility for this fiasco. It has also

become a caricature: A group of committed leftists ripping apart their own

institution in a factional dispute. Pacifica's critics claim they have been

muzzled. On the contrary, for more than three months KPFA staff have had

unfiltered access to the air to put forward their grievances. Off the air,

some full-time Pacifica critics have been running a vigorous Internet and

e-mail campaign hinting at some sort of dark conspiracy.

Every timid step by Pacifica to renew and expand what has been an ailing

operation has been met with politically charged hyperbole and distortion.

The handful of people who work in Pacifica's national office for low wages,

and the dozen or so liberal do-gooders who volunteer on its nonprofit

board, may very well be ineffective managers. But one reason for their

intransigence is the hounding they have suffered in this crisis. Pacifica's

critics have branded them criminals and "Pinochetistas" and accused them of

plotting to seize the network for their own gain. The personal phone

numbers, e-mail and even home addresses of the board and national staff

have been posted on the Internet, resulting in round-the-clock harassment.

In some cases, the protesters have contacted the employers of the board

members to argue that they are criminals and scabs.

Both sides must now step back from the brink and invest their energies in

the mediation process--which so far has been mostly about the shape of the

table. For its part, Pacifica management must immediately settle the crisis

it provoked in Berkeley and reconsider its firing of Sawaya. Also, Pacifica

executive director Lynn Chadwick must be ready to resign if that's a

necessary confidence-building measure. Further, board chairwoman Mary

Frances Berry, who has been mostly AWOL during this crisis, must provide

more effective and visible leadership. When she has spoken out, it has been

to frame the staff rebellion as resistance to increased racial diversity.

Berry's formulation strays far from reality, and she would do much better

to focus on improving Pacifica's management skills.

On the other side, those critics who wish to "save" Pacifica should take

care that they not burn it down in the process. They must understand that

change and growth are necessary. Even before this crisis, Pacifica's signal

covered 22 percent of America, but the network's stations had only a

million or so listeners and substantially fewer than 100,000

subscriber/sponsors. KPFA staff must also find ways to distance themselves

from the Internet strategists who wish only to exacerbate the conflict. Out

of the current mediation must come a mutual acknowledgment that the

survival of Pacifica is more important than the personalities and conflicts

of the moment. Because Pacifica is the one truly noncommercial island in a

sea of corporate and conglomeratized media, ways must be found to make it a

stronger and clearer voice into the next millennium. All sides in this

dispute agree with that notion. The first step is to ratchet down the

rhetoric and find effective ways to discuss needed change. Both sides have

to recognize that neither one holds a monopoly on either righteousness--or

recklessness.

Marc Cooper bio

______________________________________________________________________

Marc Cooper, a Nation contributing editor and host/executive producer of

RadioNation, hosts a daily drive-time show on Pacifica's KPFK.

______________________________________________________________________

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