Gad, I think this is the last thing we need to do. Passion on the left cannot be brought about by ad jingles, but must rise from within. Besides, what happens when you run out of catchy jingles?
PR and ad people know how to manipulate and deceive and how to build passions, often ersatz ones, based on self-interest. The "science of coercion" should be kept as far away from progressive politics as possible.
I'm all for being decent to one another, for trying to make life enjoyable and fun, but I think the answer to the woes of the left can come only through a lot of hard work from determined people.
I grant this sounds grim and humorless, but mixing emotional appeals and politics makes me very, very worried, and I think passion can arise from a more sober approach in any case. Hell, I've had enough passion to dispute the standard media fare on things, to participate in forums like this that operate without a decent PR effort, and to tell most who will listen how screwed up our world is...
I'd like to think that if for one hour each day in each city we could run a news show that would simply report the facts of the world accurately, most of the disgusting politics we have now would quickly evaporate.
Bill