Greenberg is not a policy guy. The basic thrust of his polling is that in order to win, Dems should stress bread- and-butter class issues. He is not DLC. Penn is DLC and preaches the suburban/soccer mom/quality of life (i.e., crime, values) stuff. You can get the gist of his analysis from the DLC/PPI web site and their e-journal, "Blueprints."
At least one of the chapters in Greenberg's book, "Middle Class Dreams, " was commissioned by the DLC for the '96 elections. His wife is the left Democrat from Connecticut, Rosa deLauro. Somewhere, in some boxes in storage, I've got a review from Jim O'Connor's et.al. 70's neo-Marxist journal, "Kapitalistate, " of Greenberg's neo-marxist work from the 70's, "Race and State in Capitalist Development, " from Yale Univ. Press. His brother is Edward Greenberg, the lefty political scientist. Finally, during the run up to the elections between Netanyahoo(sic.) and Barak, the Israeli office that Greenberg (and Carville?) were working out of, was burgled.
Another finally. For those not willing to trudge through the stats in the new Ruy Teixeira and Joel Rogers book, "Why The White Working Class Still Matters, " the newest issue of Dissent has a piece adapted from the book by Ruy. http://www.dissentmagazine.org/ (Fool's Gold of the Left) Looks like he disputes as wishful thinking the left thesis that the key to moving the political terrain leftwards is to increase turnout among the alienated non-voters. Better to expend resources on turning out the existing progressive blocs that are likely voters based on past behavior. http://www.theatlantic.com/issues/2000/06/rogers.htm (Forget the "soccer mom." The new white working class is the key to twenty-first-century politics, but neither party has found a way to mobilize it effectively.) http://www.he.net/~Susannah/after.htm Reclaiming Prosperity: A blueprint for progressive economic reform (website of Greenberg polling). http://www.prospect.org/archives/37/37teixfs.html (The Real Electorate) http://www.prospect.org/archives/23/23teix.html (Who Deserted the Democrats in 1994?) http://bostonreview.mit.edu/BR20.4/Teixeira.html (A Democratic Revival?) http://www.intellectualcapital.com/issues/issue326/item7424.asp (America's Forgotten Majority by Ruy Teixeira, Thursday, December 02, 1999 Comments: 246 posts ) http://bostonreview.mit.edu/BR23.6/teixeira.html (The Left's Problem) http://www.igc.org/dissent/archive/spring97/teixeira.html (Finding the Real Center: Lessons of the 1996 Elections )
Enough citations!!! Michael Pugliese