... then try the related nonsense that nearly scuppered the EU-South Africa free trade deal early this month: whether the names (not "branded" per se, just generic descriptions) "port," "sherry," "grappa" and "ouzo" are geographically-specific and protected by property rights (like champagne, also the subject of a labeling controversy here recently). It's not what's in the bottles, right, it's the damn name on the outside. Our ex-workerist Trade and Industry Minister, Alec Erwin (just recently head of UNCTAD too), had nothing to remark upon about how many consumers minds have been bent by the ad man... he just surrendered the point bitterly (condemning the gov'ts of Portugal, Spain, Italy and Greece), so as to maintain the neoliberal momentum... though now he's trying to build a WTO bloc with China, India, Egypt, Nigeria, Brazil and Mexico, and restart the Seattle round...