>To understand how branding drives the global market, you couldn't ask for a
>better guide than Toronto writer Naomi Klein.
>No Logo: Taking Aim At The Brand Bullies (Knopf Canada, $35.95), is a weighty
>tome, almost 500 pages of facts, charts and passionate argument.
>Klein, 29, admits she didn't understand branding herself when she started the
>book four years ago.
Soon to be on my radio show...either this week or the next.
Doug