>Eric Beck wrote:
>>But I was amused by this sentence from Jane Slaughter's (excellent)
review:
>>
>>>Many of the readers of this magazine doubtless spent some time as
>>>young protesters themselves, in the last great wave of youth
>>>activism.
>>
>>The past tense proves that The Nation knows its brand niche.
>Actually young protesters read the Nation in surprisingly large
>numbers, as Liza Featherstone discovered while researching her piece
>on student activism for the magazine.
>Doug
Yer confusing branding with consumer demographics, here, Doug. The young protesters read The Nation in search of the same key customer value propositions that people used to get from Levi's jeans, or from 70s revival nights. They want to buy into the aspirational culture of burnt-out old soixante-huitards.
Never gonna get into MBA-school that way ....:-)
dd
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