PAY-TO-SURF STUMBLES
Posted at Jul 21, 2000 03:56 PM Pacific
SOON AFTER ALLADVANTAGE.COM started paying users to surf the Web the company grew quickly to 7 million registered members. AllAdvantage set up offices worldwide. What seemed a novelty 16 months ago when the company started caught on and copycat sites sprung up.
Like all things Internet, the novelty wore off quickly. Last week AllAdvantage announced it had fired 60 workers, or about 10 percent of its staff, to cut costs, consolidate departments, and push the company toward profitability. The latter is easier set as a goal than done. Hayward, Calif.-based AllAdvantage paid $32.7 million to Web-surfing members from December of last year through March of this year, but earned $9.1 million in the same period from advertisers.
For the full story: http://www.infoworld.com/articles/hn/xml/00/07/21/000721hnpaytosurf.xml?0724mnne