>
>
> Gap or
> Benetton spent so much money "making a brand" that they really say with
> with a straight face that they need a mark-up of 400% to make it worth the
> candle -- that a 100% doesn't make it anymore. Which completely confirms
> your main point, that when there's a brand involved, we're mainly paying
> for the brand.
>
Wow. Didn't know it was that bad. It never ceases to amaze me the extent to which corporate profits in this country depend on the stupidity and irrationality of consumers.
-- Enrique Diaz-Alvarez Office # (607) 255 5034 Electrical Engineering Home # (607) 272 4808 112 Phillips Hall Fax # (607) 255 4565 Cornell University mailto:enrique at ee.cornell.edu Ithaca, NY 14853 http://peta.ee.cornell.edu/~enrique