Except that the individual non-elite participant--hell, the individual elite participant--doesn't have a separate, individualized "will". What I "will" and think is the result of a lot of social interactions I have had and will have. And so everything I "will" is simultaneously willed by all those others who have been affected by similar social interactions in the same way.
The fact that other people will what I will greatly amplifies the power of my will, if you get the drift...
Brad DeLong