The Language of Betrayal

Michael Pugliese debsian at pacbell.net
Wed Nov 22 11:24:53 PST 2000


Chuck0 said>Classical music listeners are one of the most coveted demographic segments. Classical stations won't disappear if NPR is killed.

Not sure about that. Here in San Francisco, there used to be two commercial "classical" stations, both with dreadful programming of the same 'ol' 18th century chestnuts and prissy ads for expensive crap. If either of them ever played anything halfway interesting and from the 20th century like Steve Reich or Arvo Part, I never heard it. Somewhere I read that the "units" of "product" sold of classical is around 2% of total sales, jazz something like 3%. Course even, small segments of the gross market, when they are as well off as the standard classical music fan, can be valuable.

Michael Pugliese



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