This is the grossest and purest form of ableism I've seen in some time. Carol I hope you are reading messages.
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An advertisement in Backpacker Magazine (October, 2000). It is an ad for Nike ACG (All Conditions Gear) extreme sports trail running
shoe:
And I quote: "...Fortunately the Air Dri-Goat features a patented goat-like outer sole for increased traction so you can taunt mortal injury without actually experiencing it. Right about now you're probably asking yourself 'How can a
trail running shoe with an outer sole designed like a goat's hoof help me avoid compressing my spinal cord into a Slinky on the side of some unsuspecting conifer, thereby rendering me a drooling, misshapen non-extreme-trail-running husk of my former self, forced to roam the earth in a motorized wheelchair with my name embossed on one of those cute little
license plates you get at carnivals or state fairs, fastened to the back?'..."
*********************** Nike has a web site www.nike.com On that site they have a "talk to us" area to send messages. I believe an apology should be printed, not just the ad withdrawn.
-- Marta