From CNN Senior Political Correspondent Candy
Crowley
September 12, 2000
Web posted at: 8:38 a.m. EDT (1238 GMT)
WASHINGTON (CNN) -- Vice President
Al Gore's campaign for president is clearly
relishing the potential embarrassment an
advertisement from the Republican National
Committee may cause the George W. Bush
campaign.
Gore staffers alerted at least one news
organization and were contacting others
about an RNC ad in which the word
"RATS" appears briefly on screen in an ad
that criticizes Gore's prescription drug plan.
A Bush spokesman brushed aside
suggestions of subliminal advertising as
"bizarre, ridiculous and absurd." The RNC
had no immediate comment.
CNN
slowed
down a
copy of the
ad, and the
word
"RATS"
clearly
appeared on
the screen
in large,
white letters
superimposed over the words "The Gore
Prescription Plan." In a fraction of a
second, the word disappeared, and the
words "BUREAUCRATS DECIDE"
showed up in smaller letters. . . .
http://www.cnn.com/2000/ALLPOLITICS/stories/09/12/bush.ad/index.html