Bush Tries Subliminal Advertising

Max Sawicky sawicky at epinet.org
Tue Sep 12 07:31:27 PDT 2000


Gore campaign smells 'rats' in RNC ad

From CNN Senior Political Correspondent Candy

Crowley

September 12, 2000

Web posted at: 8:38 a.m. EDT (1238 GMT)

WASHINGTON (CNN) -- Vice President

Al Gore's campaign for president is clearly

relishing the potential embarrassment an

advertisement from the Republican National

Committee may cause the George W. Bush

campaign.

Gore staffers alerted at least one news

organization and were contacting others

about an RNC ad in which the word

"RATS" appears briefly on screen in an ad

that criticizes Gore's prescription drug plan.

A Bush spokesman brushed aside

suggestions of subliminal advertising as

"bizarre, ridiculous and absurd." The RNC

had no immediate comment.

CNN

slowed

down a

copy of the

ad, and the

word

"RATS"

clearly

appeared on

the screen

in large,

white letters

superimposed over the words "The Gore

Prescription Plan." In a fraction of a

second, the word disappeared, and the

words "BUREAUCRATS DECIDE"

showed up in smaller letters. . . .

http://www.cnn.com/2000/ALLPOLITICS/stories/09/12/bush.ad/index.html



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