>What's a "reasonable profit"? As long as the market bears it, a
>profit is reasonable, from capital's point of view. There can't be
>capitalism with "reasonable profits," can there? Capitalism with
>"reasonable profits" is like the idea of "sustainable capitalism"
>that James O'Connor criticizes.
Hey, we're not that vulgar. A "reasonable" profit is one in line with prevailing averages. There's nothing "reasonable" about the profit system itself, in the sense of critical reason. Branding allows the lucky to earn above-average rates of profit.
Doug