On Wed, 27 Sep 2000 15:01:22 -0400, Doug Henwood <dhenwood@panix.com> wrote:
>
>>If it really costs $2 to produce, people should be piling in.
>
>Dunno about actual retail prices, but I got that cost of production 
>from Jeff Ballinger, who's been harassing Nike for years. But that's 
>just cost of production; marketing costs are a lot higher (Klein 
>argues that it's those high costs that forces Nike and the rest to 
>minimize labor costs), and it'd cost a fortune to build a brand that 
>competes with Nike.
>
>With an operating profit margin of just 10%, Nike's a piker next to 
>Intel (37%) and Microsoft (48%).

yes, but nike has a *much* bigger advertising budget...

ac










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