November 30 RAGING CAJUN GOES TO WORK ON ISRAEL'S IMAGE
Jim Carville, Bill Clinton's former political advisor, has been hired to spruce up the image of Israel in the U.S.
He and partner Stanley Greenberg met with officials of Israel's Foreign Ministry director general Avi Gil and deputy director for communications Gideon Meir.
Carville and Greenberg are to be paid by a group of American Jews who believe Israel's PR "needs improvement," according to The Jerusalem Post.
The duo are expected to submit an outline of a PR plan to the Ministry, as well as a prospective budget.
It's unclear whether the Government of Israel will foot any of the PR bill.
Meir said an effort to reach out to younger Americans will be a top priority.
Carville and Greenberg have worked for former Israeli Prime Minister Ehud Barak.