Carville goes to work on Israel's image

[Chris Kromm]

>From O'Dwyer's PR Daily...
CK

November 30
RAGING CAJUN GOES TO WORK
ON ISRAEL'S IMAGE

Jim Carville, Bill Clinton's former political advisor, has been hired to
spruce up the image of Israel in the U.S.

He and partner Stanley Greenberg met with officials of Israel's Foreign
Ministry director general Avi Gil and deputy director for communications
Gideon Meir.

Carville and Greenberg are to be paid by a group of American Jews who
believe Israel's PR "needs improvement," according to The Jerusalem Post.

The duo are expected to submit an outline of a PR plan to the Ministry, as
well as a prospective budget.

It's unclear whether the Government of Israel will foot any of the PR bill.

Meir said an effort to reach out to younger Americans will be a top
priority.

Carville and Greenberg have worked for former Israeli Prime Minister Ehud
Barak.