MTV: videos too long to keep viewers' attention

Dennis Robert Redmond dredmond at efn.org
Wed Dec 5 14:46:24 PST 2001


On Wed, 5 Dec 2001, Doug Henwood wrote:


> [better late than never]
> Boston Globe - December 2, 2001
> MTV's blasts from the past
> By Hayley Kaufman, Globe Staff
>
> The MTV audience, the insider explained, can't sit through a whole
> video anymore.
>
> Oh. My. God.
>
> Three and half minutes. They can't sit through 3 1/2 minutes of
> bumping and grinding and throbbing beats and wailing guitars.

It's simple math: 45 seconds of Serious Sam throws more action-impact mayhem through the viewscreen than a month's worth of videos. And the kids can count, unlike certain electoral systems we could all name.

-- Dennis



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