"An Army of One" & Brand-Name Identification

[Chuck Grimes]

But a study commissioned last year by Secretary of Defense William S. 
Cohen suggested that some of the blame lay with the Pentagon itself. 
The study recommended that the Army, Navy and Air Force articulate 
clearer images to potential recruits, do more research into 
current attitudes and rely less on advertising during sporting events.

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And, you don't suppose a brand-name identification with murdering
people for Empire and Capital has anything to do with the low sales
figures?

Maybe the problem is the corporate military mission statement is all
too clear.

Chuck Grimes