"An Army of One" & Brand-Name Identification

Chuck Grimes cgrimes at tsoft.com
Mon Feb 5 12:30:51 PST 2001


But a study commissioned last year by Secretary of Defense William S. Cohen suggested that some of the blame lay with the Pentagon itself. The study recommended that the Army, Navy and Air Force articulate clearer images to potential recruits, do more research into current attitudes and rely less on advertising during sporting events.

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And, you don't suppose a brand-name identification with murdering people for Empire and Capital has anything to do with the low sales figures?

Maybe the problem is the corporate military mission statement is all too clear.

Chuck Grimes



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