>*****KOESTENBAUM'S WEEKLY LEADERSHIP THOUGHT*****
>
>
>People work today for marketability, mostly their own. An effective
>organization, therefore, offers marketability to its workforce as the
>ultimate inducement in an alienating economy. Marketability is a business
>objective. It is stock-price sensitive and stock-price intensive. It works
>both ways: for the individual and for the organization. It is rational and
>ethical. That is the new meaning of loyalty. Developing marketability is an
>answer to the retention and recruitment predicament in the knowledge economy.
>
> January 26, 2001