Viral Branding

[kelley]

Beware Ads in Fun Clothing
by Farhad Manjoo
2:00 a.m. Feb. 17, 2001 PST
Matt Hockin spends his days thinking of new ways to infect you.
He's not trying to get you sneezing and coughing, and he doesn't want to 
ruin your computer with some errant bit of code. Rather, Hockin is fixing 
to get an e-mail to you that will so titillate you, make you so sick with 
pleasure, that you'll have no choice but to forward it on to your friends, 
who will in turn feel faint with the need to pass it along to others.
Hockin is what they call a "viral marketer."
http://www.wired.com/news/print/0,1294,41796,00.html