advances in capitalism

John K. Taber jktaber at dhc.net
Thu Jan 18 06:14:00 PST 2001


Doug Henwood <dhenwood at panix.com> wrote: < [$100 million is nothing compared to the $1 billion that Gillette spent on deveoping the Mach3 (which I enthusiastically use, of course)] Kimberly-Clark Corporation Announces Cottonelle(R) Fresh Rollwipes, America's First Dispersible Pre-Moistened Wipe on a Roll First Major Toilet Paper Innovation in Over 100 Years

Breakthrough Product Will Fuel Growth of Toilet Paper Category [snip]
>

Seeing this "news" in both the WSJ and the Dallas Morning News on the same day, and Doug's copy of the Kimberley Clark press release intrigued me.

IMO, it isn't news, it's junk mail masquerading as news, and I wonder just how much of a newspaper is filled with junk mail. Anybody have any ideas?

Does Kimberley-Clark pay the WSJ or DMN to run this article, or is providing reader fodder enough?

When we get to politics or ideas, how much of that is PR nonsense?

Decades ago Jules Feiffer made the comment that we can tell we have a free press because it publishes free press releases.

Anyhow, thanks for a good example of corporate buzz in the papers.

-- John K. Taber



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