Brands/branding
Leslilake1 at aol.com
Leslilake1 at aol.com
Mon Jul 9 21:09:47 PDT 2001
Question: Is there an easy way to find out who owns which brands, e.g.
"Maxwell House coffee" is owned by (not really, but for example) Beatrice
Foods which itself is owned by (for example) Phillip Morris and so on, up to
the ultimate owner?
Currently reading a really sick-making book, "Emotional Branding" -
"Consumers today expect their brands to know them - intimately and
individually - with a solid understanding of their needs and cultural
orientation...A logo without a 'heart' is like a person without a 'heart':
cold, uninteresting, a robot..."
Les
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