Brands/branding

Leslilake1 at aol.com Leslilake1 at aol.com
Mon Jul 9 21:09:47 PDT 2001


Question: Is there an easy way to find out who owns which brands, e.g. "Maxwell House coffee" is owned by (not really, but for example) Beatrice Foods which itself is owned by (for example) Phillip Morris and so on, up to the ultimate owner?

Currently reading a really sick-making book, "Emotional Branding" - "Consumers today expect their brands to know them - intimately and individually - with a solid understanding of their needs and cultural orientation...A logo without a 'heart' is like a person without a 'heart': cold, uninteresting, a robot..."

Les



More information about the lbo-talk mailing list