The superstar surrounded by the cognitariat (intellectual proletariat i.e. graduate workers and research assistants) who toil for subsistence wages to produce the value (i.e. do the actual research and write about it), which the superstar then appropriates by adding his/her name to it, sells to the publishers (who would not even look at it, if the superstar's name was not on it), and accumulates the profit in the form of his name recognition and intellectual property rights - seem to be normal mode of the intellectual commodity production. And who said that Marx's theory of value is obsolete?
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