Inside.com - March 8, 2001
'TAKE BACK THE NET' DAY SET ASIDE FOR SHOPPING AND INVESTING
Can a one-day online buying spree save the struggling Net economy? That's the hope of a new grass-roots movement which has declared April 3 "Take Back The Net" day, and is encouraging Internet users to demonstrate their dedication to the Internet by shopping online and avoiding offline retail stores on that day. The movement also encourages people to buy 10 shares of an online company they admire that same day, noting that "your participation will send a signal to Wall Street that Netizens will not abandon their favorite medium." The campaign is the brainchild of Michael Tchong, editor and founder of e-marketing newsletter Iconocast, who is hyping the movement from the Iconocast Web site. The site explains that April 3 was chosen because it commemorates the one-year anniversary of the Nadaq's "fifth worst defeat ever," a day which sparked the "viral lack of confidence" which has permeated the industry for the past year.