----- Original Message ----- From: "C. G. Estabrook" <galliher at alexia.lis.uiuc.edu> To: <lbo-talk at lists.panix.com> Sent: Monday, March 12, 2001 2:21 PM Subject: Re: queries
>
> A point Naomi Klein has generalized and argued at length. A Guardian (UK)
> writer summarized it as follows: `...advertising today is not merely about
> selling products; it is about selling a brand, a dream, a message. So
> Nike's aim is not to sell trainers but to "enhance people's lives through
> sports and fitness". IBM doesn't sell computers, it sells "solutions". And
> as for Polaroid, well, it's not a camera - it's a "social lubricant". You
> sell the message of your brand, not your product, and you can expand as
> widely as you like. As Richard Branson says, you "build brands not around
> products but around reputation" - and leap from record shops to cola to
> banking to trains.'
>
> On Mon, 12 Mar 2001, Carl Remick wrote:
>
> > >1) When did the use of "space" illustrated in the quote below become
> > >common?
> >
> > The exact same day that office equipment vendors stopped selling
> > machines and started selling "solutions." "Space" and "solutions" go
> > arm in arm in all sorts of corporate announcements these days -- one
> > of the best pairings since blackboards and fingernails.
> >
> > Carl
> > _________________________________________________________________
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> >
> >
>