The writer would have lost her job. If you put "driving" and "spreading" and "server space" in a sentence that's actually talking about the collapse of a market you attenuate the sense of impending disaster in the listener/reader.
I like the perspective Carl put on it.
Here's some more new jargon for y'all.
"The index provides access to the content pages within the web site. Use the menu to the left to navigate the content store structure and view the files within each content store."
From Brain Ranger (http://www.brainranger.com/), whose "mission is to clear organizations of InfoSmog, that all too common condition where workers are lost in a haze of information".
Joanna
www.overlookhouse.com