>There was this New Yorker cartoon that caught one aspect of the SUV
>phenomenon: It showed a disgruntled middle aged male sitting next to his
>buddy in an SUV that towers above the rest of the traffic (but stalled in
>the middle of this traffic) and saying, "You think I would have gotten one
>of these if I knew they were going to come out with a $9 boner pill?"
>
>Now Viagra has been around for a while and folks are still buying SUVs... I
>guess the application of Viagra still requires some intimacy...whereas SUVs....
>
>I don't know. Again, if you take Robinson Crusoe as one of the founding
>capitalist myths, the SUV and everything it offers, subverts that myth:
>it's headed back to the island. It also always struck me that it is the
>post-holocaust vehicle of choice. There's this fantasy wrapped up in it
>that after the bombs go off, or the darkies riot, or whatever, you can pack
>your family in your SUV and head for the hills.
I sez:
In my estimation, I'm afraid the SUV has far more flexibility as both a mode
of transport and as a cultural signifier to be reducible to the "surrogate
phallus" hypothesis, which is precisely why it's so damn pervasive. I think
I read somewhere that as many women as men purchase and/or drive SUV's.
(Granted, there is all kind of market differentiation within the general
product line -- more "feminine" and "masculine" prototypes, if you will).
>From my strictly anecdotal perspective I see as many yuppie women tooling around
in SUV's as I do macho men. I see it as no coincidence that SUV sales really
took off during the reign of Clinton, an era during which cosmopolitan high-tech
capitalism of Silicon Valley, Hollywood, and Wall Street symbolically
triumphed over the hinterland paleo-capitalism of West Texas oil fields and
Pacific Northwest logging camps, which have since got their comeuppance.
I am putting this topic to bed, for myself -- my damn dissertation awaits.
John Gulick