The so-called epidemic spread quickly. A 1971 Department of Heath, Education and Welfare report speculated that 3% of the school age population suffered from hyperactivity, the most common MBD diagnosis. By 1974, the numbers had already risen to an estimated 15%.
<...> Ciba Geigy's Ritalin had become a veritable cash cow for the company. 150,000 childre were put on Ritalin in 1970 alone. The number climbed to half a million by 974, then to 1.8 million by 1977, and Robert Brewin estimates that perhaps between 3 and 4 million children were treated for MBD in the 70s (MBD=minimal brain disfunction)
The growing popularity of these drugs can be partly attributed to aggressive promotional campaigns by Ciba-Geigy and other pharmaceutical companies. Ciba actively promoted Ritalin, not only to physicians, but to educators, PTAs and the media. (insert in here all those lovely ads for flu cures and hay fever remedies which i've heard are a crock). They distributed a flyer called, "The MBD child: A Guide for Parents," as well as a 96 page "Physician's Handbook: Screening for MBD" Their descriptions of MBDs symptoms were as vague and all-encompassing as those of the Public Health Service Task force and Ritalin always held the cure. Not only was it the answer for classroom disorder, it was a virtual panacea and the National Easter Seal Society heralded the benefits of chemical therapy, claiming these drugs "can turn a non-achieving, hyperactive child into an interested, alert, co-operative student within twenty minutes!"
To make the learning-disability diagnosis more palatable, stories were circulated int eh mainstream media that romanticized MBD. In magazines from Psychology Today and People, in television specials on LD and in advertisements, LD was designated "the affliction of geniuses." Self-titled experts onthe topic "proved" that great men such as Einstein and Edison had suffered from the disease. The diagnosis was marketed as a twisted sort of status symbol.
<...> James Bosco, a professor of education at Western Michigan University, speculated in a 1974 paper entitled, "Teaching with Drugs," on the "awesome potential" for using chemical treatments to teach and aid learning. <...> He foresaw teacher-healers handing out pills to students for everything from problems with paying attention to difficulties learning math and would no longer have actually teach these things."
kelley
Kelley Walker, Researcher/Writer Interpact, Inc. www.interpactinc.com
Internet and Computer Ethics for Kids Excertps available at: http://www.nicekids.net/book/excerpts/index.htm