Brazil gets 40% cut on AIDS drugs

Lawrence lawrence at krubner.com
Wed Sep 5 12:36:18 PDT 2001



>>>
Oh, and they like high prices not only to fund their R&D, but to support their vast marketing operations - advertising (to docs and to the public), sales forces, "conferences" in places like Aruba... <<<

Marketing has a real value. Without marketing important inventions get overlooked. I'm sure we can all mention a few favorite gadgets, stores, ideas, movies, music CDs, etc, that we thought were great but no one else ever heard of for lack of marketing. Government is bad at marketing.



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