Abstract: Bullshitting is an essentially social phenomenon worthy of investigation. In support of this view, I provide a definition that provides the basis for suggesting the ubiquity and diverse functions of bullshitting, and how it occurs in and is structured by a wide range of interpersonal and social contexts. Drawing upon illustrations from research, everyday life, and classical and contemporary theories, I argue that the study of bullshitting can inform and be informed by social theory. In so doing, an illustration is provided of Merton's (1973:59) observation that investigation of seemingly trivial social phenomena can yield insight not only into these phenomena but also into basic dynamics of social behavior. http://mundanebehavior.org/issues/v3n2/mears.htm
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