Bumper Mentality A review of Keith Bradsher's High and Mighty: SUVs
By Stephanie Mencimer
Have you ever wondered why sport utility vehicle drivers seem like such assholes? Surely it's no coincidence that Terry McAuliffe, chairman of the Democratic National Committee, tours Washington in one of the biggest SUVs on the market, the Cadillac Escalade, or that Jesse Ventura loves the Lincoln Navigator. Well, according to New York Times reporter Keith Bradsher's new book, High and Mighty, the connection between the two isn't a coincidence. Unlike any other vehicle before it, the SUV is the car of choice for the nation's most self-centered people; and the bigger the SUV, the more of a jerk its driver is likely to be. ...
Armed with ... [market] research, automakers have, over the past decade, ramped up their SUV designs to appeal even more to the "reptilian" instincts of the many Americans who are attracted to SUVs not because of their perceived safety, but for their obvious aggressiveness. Automakers have intentionally designed the latest models to resemble ferocious animals. The Dodge Durango, for instance, was built to resemble a savage jungle cat, with vertical bars across the grille to represent teeth and big jaw-like fenders. Bradsher quotes a former Ford market researcher who says the SUV craze is "about not letting anything get in your way, and at the extreme, about intimidating others to get out of your way." ...
In their attempt to appear youthful and hip, SUV owners have filled the American highways with vehicles that exact a distinctly human cost, frequently killing innocent drivers who would have survived a collision with a lesser vehicle. Bradsher quotes auto execs who concede that the self-centered lifestyle of SUV buyers is apparent in "their willingness to endanger other motorists so as to achieve small improvements in their personal safety."
After covering the auto industry for six years, Bradsher is an unabashed critic of sports-utility vehicles and the automakers that continue to churn them out knowing full well the dangers they pose. He doesn't equivocate in his feeling that driving an SUV is a deeply immoral act that places the driver's own ego above the health and safety of those around him ....
While failing to protect their occupants, SUVs have also made the roads more dangerous for others. The "kill rate," as Bradsher calls it, for SUVs is simply jaw-dropping. For every one life saved by driving an SUV, five others will be taken. Government researchers have found that a behemoth like the four-ton Chevy Tahoe kills 122 people for every 1 million models on the road; by comparison, the Honda Accord only kills 21. Injuries in SUV-related accidents are likewise more severe. ...
To illustrate the kind of selfishness that marks some SUV drivers, Bradsher finds people who rave about how they've survived accidents with barely a scratch, yet neglected to mention that the people in the other car were all killed. (One such woman confesses rather chillingly to Bradsher that her first response after killing another driver was to go out and get an even bigger SUV.) ...
<http://www.washingtonmonthly.com/features/2001/0212.mencimer.html>
Carl
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