Medicine and Madison Avenue

Kelley kwalker2 at gte.net
Thu Feb 21 12:54:11 PST 2002


http://scriptorium.lib.duke.edu/mma/

ahh, a handy resource for research and teaching. Now you and your students can do anlayses of medicine/health related advertising from the first half of the 20th century.

"This site is a database of over 600 health-related ads from newspapers and magazines which appeared between 1911 and 1958. There are also 35 selected historical documents about health-related advertisements.

There are several ways to explore this database. The first way is to browse via several categories. I like the vitamins and tonics section -- learn civilization's curse! Check out a high-energy tonic! And discover how to get your kids to take vitamins.

If you don't want to browse, there are search options. Simple search is a plain keyword search but the results are a little unusual. The results give you a list of categories with the number of matching results as a red number beside each category. Searching for "pep" found two results across all category. Searching for "diet" found over 50.

Ad information includes headline, date of publication, product, publication, company, and notes if any. For all the ads I saw there were 72dpi and 150dpi versions available for viewing.

Lots of fun stuff here. Depressing to realize that 10- day miracle diets have been around forever, apparently, but worth a look."

"Tara Calishain" <tara at researchbuzz.com> from www.researchbuzz.com/



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