Thursday June 27, 12:26 pm Eastern Time Prudential To Analysts: No Media Contact Wednesday Amid Selloff By: Cheryl Winokur Munk, Of DOW JONES NEWSWIRES
NEW YORK -(Dow Jones)- With investors in a tailspin amid Wednesday's frenzied stock market selloff, analysts at Prudential Securities' Inc. took a firm- mandated break - from talking to the media.
A spokesman for Prudential Securities, a unit of Prudential Financial Inc.
PRU), said the decision was made after the firm realized the bloodbath the market was going to take following news of improper accounting at WorldCom Inc. (NasdaqNM: WCOM - News) (WCOME).
Prudential decided that analysts' resources would be better spent consulting clients instead of in front of TV cameras or on the phone with reporters.
It was the first time Prudential Securities adopted such a policy, and "if the need arises again, we would probably do it again," the spokesman said.
-By Cheryl Winokur Munk, Dow Jones Newswires; 201-938-2123; cheryl.munk@ dowjones.com