<http://mckinsey.chtah.com/a/hA8jj9QAG8E6$AHixUQAAlYTHig/mkq71>Media mergers: The wave rolls on
How much more merging and purging can take place before only one or two media juggernauts rule every television screen, radio wave, news rack, and Web page? Plenty, according to McKinsey's Michael Wolf. The industry is still fragmented compared with pharma and aerospace, and financial and strategic imperatives mean that more mergers lie ahead.