Clothing Co. Enlists Activists to do Marketing/Advertising

Kevin LaPalme investor at eplanetbizweb.com
Fri Mar 29 12:55:29 PST 2002


This went out to the Sweatshop Watch mailing list.

------- Forwarded message follows ------- From: "J. Ballinger" <jeffreyd at mindspring.com> Date: Tue, 19 Mar 2002 11:29:18 -0500 Subject: No Sweat Apparel

Getting serious about fighting sweatshops must include OFFERING ALTERNATIVES. To date, "responsible shopping" lists have offered pretty poor choices, to say the least. Please take a few seconds to look at our new effort.

http://NoSweatApparel.com

We're trying to gauge the level of support we can expect from the progressive community for our anti-sweatshop initiative before we begin production. What we're doing is pretty simple--providing a living wage to union producers here and in the developing world, a competitive product for consumers and a reasonable return for investors. We can do all that if we don't have to advertise. That's the big if. Will the community spread the word about a for-profit venture? On the plus side, we don't compete with the existing non-profits for scarce resources and attention!

Thanks for your time,

Jeff Ballinger (Director, Press for Change)

(and)

Adam Neiman Bienestar International Manufacturers of No Sweat Apparel

http://NoSweatApparel.com

------- End of forwarded message -------



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