Didn't visit the website, but know the disease. Saw it on a reg basis at FAIR, a lefty org run by white males (less so now, I understand). Whenever we got an "intern of color" (yes -- that was the term used), whitey pwog fell over him/herself to "prove" his/her antiracism. It was paternal and oftentimes hilarious, as if said intern were from another, special planet where certain words and customs had to be used.
Once, in the weekly political meeting, we had I think two or three black interns at the table -- a real coup for FAIR. One by one the staffers presented their media outrage of the week, and after I heard one that was borderline racist (the coverage, I mean), I said, "Those crazy Negroes are at it again!" Well, whitey pwog froze -- omigod, he said the second N word, just under you-know what! But the black interns laughed. And it loosened things up for a moment. But soon it was back to the grim biz of corp media crit.
DP