Nike in Indonesia

Ulhas Joglekar uvj at vsnl.com
Thu Sep 5 18:05:59 PDT 2002


Far Eastern Economic Review

Issue cover-dated September 12, 2002

Just Quit It

The decline of Indonesia's once-vaunted shoe-export industry raises questions about the country's long-term competitiveness

By Sadanand Dhume/JAKARTA and Maureen Tkacik/LOS ANGELES

In 1996, Indonesian factories made 38% of Nike's shoes, ahead of China's 34% and Vietnam's tiny 2% share. Six years later, Indonesia's share of Nike footwear production has shrunk to 30% while China's has grown to 38% and Vietnam has zoomed to 15%. The Doson closure could push Indonesia's share down to 26%, further narrowing the gap with Vietnam.

http://www.feer.com/articles/2002/0209_12/p046money.html



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