>THE LUNTZ RESEARCH COMPANIES
>
>COMMUNICATING WITH AMERICA:
>KEY WORDS, THEMES AND LANGUAGE
>
>THE TEN COMMANDMENTS OF EFFECTIVE COMMUNICATION
>
>This document does not seek to judge or recommend policy for the
>Israeli government. This is strictly a study of communication
>effectiveness. We have taken the actual words of the leading
>spokespeople from both sides of the conflict (as spoken on American
>television) and tested them word-for-word with Americans who live
>and work in Washington, D.C. The session participants placed
>themselves neither in the Israeli or Palestinian camps the
>"non-aligned" swing vote of American public opinion toward the
>Middle East. What follows is an explanation and analysis of their
>reaction to current Israeli language and a step-by-step approach for
>a more effective communication effort.
Doug