Aren't you supposed to be the one saying that *all* of Nike's marketing expenses and *most* of its distribution expenses are, from a social welfare point of view, a complete waste? That the sports stars in the commercials, the TV executives, the camera operators, the script writers, et cetera, should be doing something productive with their time like Serving the People rather than doing "marketing" for Nike?
Just because Nike's profits are healthy rather than enormous doesn't mean that the parasitic capitalist superstructure isn't robbing third-world workers and first-world consumers blind...
:-)
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Yours,
Brad DeLong