> For the very same reason as buying weird, uncomfortable clothing in
> places like Fishbone, or dining at restaurants dishing out overpriced,
> tiny portion of tasteless salads, tofu and kindred weird stuff - to
> establish and maintain one's identity as a "cool" and popular person.
> You do not get that by eating at McDonalds, buying your clothes from
> Goodwill, or reading "how-to" manuals - at lest not if you travel in
> the
> yuppie/college circles.
Why is it in anyone's rational self-interest "to establish and maintain one's identity as a 'cool' and popular person"?
Ted