[lbo-talk] Re: The postmodern prince

Chuck0 chuck at mutualaid.org
Sun Dec 7 16:25:45 PST 2003


Michael Dawson wrote:


> What is it with leftists on this issue? We either peddle grandiose theories
> of "consumer culture" as the source of Orwellian brainwashing, or we try to
> act so smart that we know marketing doesn't matter. Marketing is not total
> brainwashing; yet, if marketing didn't have some impact, it would not
> happen.

I seem to remember that Jerry Mander made some interesting points about marketing in his classic book "Four Arguments for the Elimination of Television." One point he made was that the constant barrage of advertising might not force us to buy products, but that when we do make a purchase decision, the names and brands are familiar to us due to all the stupid advertising.

<< Chuck0 >>

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