> I would say that Ritzer would have no objection to this article. :) Krispy
> Kreme and Burritoville simply rationalize the process of making donuts and
> burritos.
>
> Neither, in fact, would Weber who argued that rationalization couldn't
> entirely take over because it would, in a sense, result in irrationalities
> and that, in turn, would unleash charismatic leadership. blah blah blah.
> OTHO, the whole thing depressed the guy.
>
> http://newtimes.rway.com/1997/100897/cover.htm
>
>
> Kelley
>
Kelley, thanks for the link, which offers an interesting spin. Yeah, one of the dilemma's we had when writing this article is that we wanted to give non-academic readers a sense of the increasing complexity of the sociological discussion around McDonald's, but also indicate that the increasing diversification of fast food means an even greater hold of rationalization in everyday life. there is a sense in which this new literature on McDonalization hasn't refuted Ritzer's main point, but merely shown that the process is more complex and widespread than even Ritzer feared. Jeet