--- joanna bujes <joanna.bujes at ebay.sun.com> wrote:
> At 06:13 PM 01/16/2003 -0500, you wrote:
> >When I was growing up there was a detergent ad for
> a
> >product called, I believe, Mr Clean, that showed a
> >bald buff guy riding through the 'burbs on a horse
> >holding a lance, he would zap stuff drying on the
> >line and make it sparkle, and the slogan was
> "Whiter
> >Than White!" I am not making this up, as Dave Barry
> >says, other ancient participants on the list can
> >confirm this for you kids who don't believe me.
> >Anyway, maybe Hitch got the idea from Mr. Clean.
> jks
>
> I think you're getting your commercial iconography
> mixed up. Mr. Clean was
> the "whirling dervish" genie in a bottle. The knight
> in shining armor, was
> an Ajax knight who zapped stuff clean. An
> interesting iconographic story:
> where women are not seen as cleaning anything...just
> consuming cleaning
> products whose "force/strength/power" is associated
> with male figures. Go
> figure.
>
> Joanna
>
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